If you work in digital advertising today, you have undoubtedly heard the terms Retail Media and Commerce Media used interchangeably. I hear it constantly – in pitch decks, earnings calls, and industry panels. They are related, but they are not the same thing. Understanding the nuance matters more than ever…

Paid search marketing has experienced a few disruptions in recent years courtesy of new forms of attribution modeling, the development of hyper local ads in omnichannel marketing, the introduction of RLSA/audiences and the expansion of query growth on mobile devices, just to name a few. Yet an even more profound transformation…

With Auto Insurance terms making the top of the list for some of the most expensive terms in Paid Search, this guide will help you refine your strategy and get more value from your paid search campaigns by reinvesting some of the Marketing $$ to areas which will yield better…

Consumers today use different devices – at different touchpoints in the journey – for different purposes and expect relevant information from retailers to make shopping decisions and purchases. A perfect mix of people, place and media – Local Inventory Ads (LIA) helps provide a seamless shopping experience with just the…

Working with major search engines and running paid search campaigns across the globe, Naver – South Korean Search Engine is quite a different experience when compared to others, especially Google AdWords. Below are some of the different Ad formats that you can use to advertise on Naver: 1. Click Choice Ads: This…

With the launch of Shopping Campaigns (previously known as Product Listing Ads), Google added a few additional features that are extremely helpful in a few different ways. Whether it be looking at the Product Feed Data right within the UI or Item Id/SKU level performance/Reporting, Shopping Campaigns have made it…

In the quest of marketing their products/services globally, many companies have attempted to enter foreign markets with a standardized approach without understanding the cultural factors or user behaviors. Global Search Engine Marketing is arguably more challenging, complex and more than just translating the Keywords/Ad Copies into the local language. Here…

Japan at a Glance: A major contributor in electronics, industrial goods such as semiconductor, processed food, and locomotives; Japan has always been the epicenter of world’s technologically advanced countries. Where on one hand, it depends on technological innovations and pioneering breakthroughs, there on the other hand it still manages to…